- Market Research
- Focus Groups
- Customer Surveys
- Audience Analysis
- Competitive Analysis
- Brand Audit
- Branding Workshop
- Brand Positioning
- Brand Platform
- Brand Mission/Vision
- Verbal Identity (Name & Tagline)
- Visual Identity Concept
- Logo Design
- Brand Thematic
- Stationery
- Corporate Literature
- Website development
- Packaging
- Uniforms
- CI Guideline
- Brand Book
- Corporate Video & Photography
- Integrated Marketing Communications (IMC)
- Brand Launch / Re-launch
- Advertising Campaign Concept
- Advertising Campaign Planning
- Media Buying
- Social Media Strategy & Execution
- TVC / Digital Video Production
RESEARCH & STRATEGY
RESEARCH & STRATEGY
Research can reveal the strategic roadmap for a business and brand to follow; defining the brand strategy is half-way to winning the hearts and minds of the target consumer. Without a solid brand strategy the brand identity just becomes a creative exercise which may miss the key business objectives. The strategy aims to plot the opportunities that exist within the marketplace to ensure that the right attributes of the brand are developed. At LIQUID, we put a lot of emphasis on research and a strategic roadmap - it helps our clients to understand the strategic direction of their business too.
VIEW OUR PROJECTSBRAND IDENTITY
BRAND IDENTITY
People often consider brand identity as ‘logo design’. It is much more than that. Your brand identity is at the heart of how you want people to feel and perceive your company, product or service. A brand identity firmly based on a clear strategy helps it to effectively communicate to your target audience, as well as help internal staff understand the nature and culture of the company they work for. LIQUID has been creating brand identities for over 15 years.
VIEW OUR PROJECTSBRAND COMMUNICATIONS
BRAND COMMUNICATIONS
Selecting the appropriate communication channels, whether through digital, OOH or any other channel, goes in harmony with the brand strategy. For existing brands, or new brands, LIQUID proposes and executes agreed communications plans which utilise the most effective channels with respect to the target audience.
VIEW OUR PROJECTS